events Design Week 2017 territory

04.04.2017 - 09.04.2017

Italian Origami

Art+Design

5vie event

physical event

Chef Rubio launches a new integrated design system of fresh hand-made pasta, developed together with the Italian designer Filippo Protasoni and the communication agency Circus. An innovative combined concept of design, product trade and communication for artisan business and consumers, which promotes the Italian food tradition offering a vision for the future of the fresh pasta consumption. Chef Rubio presents his design project during the Design Week 2017, with a series of workshops to experience and explore the communication and storytelling aspects of the fresh pasta.


Chef Rubio


Chef Rubio is an unconventional chef widley known media phenomenon and icon with his personal and peculiar style. Heavily tattooed former rugby player, has achieved great acclaim for his Italian TV cult show called ‘Unti e Bisunti’ (Greasy and Greasier), a series dedicated to street-food aired for the first time in 2013 by Discovery Network, and now distributed in more than 80 different countries. His story has also inspired the film ‘Unto e Bisunto’  launched on the 20th of December on Discovery Italia.


Website:www.chefrubio.it


Filippo Protasoni 


Designer with rational attitude, but focused on emotional perspectives. He designs LIGHTING, FURNITURE, INDUSTRIAL and TEXTILE products, COMMERCIAL SPACES, INTERIORS and EXHIBITS. Interni Magazine and AD-Architectural Digest described me as one of the most promising Italian young designers. In 2014 the museum Triennale di Milano listed me in the Nazionale Italiana Design. I hold lectures in Italy (IED Istituto Europeo di Design, NABA Nuova Accademia di Belle Arti Milano) and abroad (Design Institute Amman). Some o fhis clients: lago, prandina, plust, nastro azzurro, clique editions, felicerossi, sintesi group, camparisoda, gattola hk, mirabello milano, internimagazine, seagulls.


Website:www.filippoprotasoni.it


WORKSHOPS


4/04 – 7/07: 11am - 1pm and 3.30pm - 8.30pm / workshops open to the public (small groups every 20 mins)


8/04-9/04:  10am -12.30am and 4 - 8.30pm / workshops open to the public (small groups every 20 mins)


EXHIBITION


4/04 – 7/07:  from 11am to 8.30pm, extraordinary opening till 11pm on the 5th of April 


8/04-9/04:  from 10am to 8.30pm