events Design Week 2018 territory

17.04.2018 - 22.04.2018

NORDIC HAPPINESS - POLAR NIGHT & MIDNIGHT SUN

Art+Design

5vie event

physical event

The Finnish brand Made by Choice presents a holistic and authentic experience of design from Finland entitled Nordic Happiness, involving 15 design companies and entities. Nordic people are among of the happiest on Earth. Nordic Happiness is composed of authentic values and sustainable choices in life - also reflected in the design. At Teatro Arsenale, in via Cesare Correnti 11, the installation is based on the Nordic phenomenon of Polar Night & Midnight Sun. The concepts are represented by a parallelism between a real world physical installation in a dim setting and virtual world through simulated reality, opening a light and optimistic experience.