Creative Hungary

ABOUT CREATIVE HUNGARY

The Creative Hungary (formerly known as Hungarian Fashion & Design Agency) was founded in

2018 to support every actor in the fashion, design, furniture manufacturing, product design,

interior design, game development and the beauty sector in an efficient and structured way.

The Agency follows four strategic pillars: professional coordination, enhancing Hungarian

brands’ availability and trade opportunities, educational development and manufacturing

development. To realise these goals, Creative Hungary organises domestic events each year,

such as the region’s major fashion event, the Budapest Central European Fashion Week, the

Budapest Design Week, or the 360 Design Budapest exhibition, which has received

international awards. Besides, they provide Hungarian creators and creative companies

opportunities for participation and debuting at international professional events such as the

Milano Fashion Week and the Maison & Objet design fair. Their primary tasks include strategic

cooperation with professional organisations, increasing exports, and supporting Hungarian

brands’ professional development with mentorship programmes.

ABOUT BUDAPEST SELECT

During Milan Design Week 2026, Hungary’s leading furniture and lighting brands, designers and

artists present a unified showcase of contemporary design, rooted in the country’s renowned

furniture-making heritage and its long-standing tradition of precision craft and technical

excellence.

Under Creative Hungary’s umbrella brand, Budapest Select brings these brands together on a

cohesive, instantly recognisable platform that enhances international visibility while preserving

each brand’s identity. In recent years, Budapest Select has introduced outstanding Hungarian

creators from London to Milan, Paris to Dubai, strengthening their presence in key global design

capitals.

By spotlighting the strength, diversity and cultural richness of Hungary’s creative industries, the

platform reinforces both the country’s and the capital’s image—supporting Budapest’s

emergence as a design hub in the Central European region. Through mentoring, export

programmes and international showcases, Creative Hungary and Budapest Select amplify

Hungarian creative excellence and ensure that the nation’s design voice resonates clearly and

powerfully worldwide.