Gupica

Gupica is the studio founded by independent artist and designer Gunilla Zamboni. 

After earning a degree in foreign literature, Gunilla trained in wall painting in Florence and decorative arts in Versailles, France, where she earned a diploma in Peintre en Décor. She then specialised in Interior Design at the IED in Milan. She has worked with top Italian and French master craftspeople, honing the secrets and techniques of decorative painting in France and studying design in Italy.

Her creative studio, founded in Bologna in 2015, carries out interior design, product design and set design projects, using a multidisciplinary method that involves decorative arts, interior and product design, contemporary experimentation and artisanal work. In this cross-sectoral approach, decoration is a means of proposing useful ways to explore the expressive and sensory dimension of design. Attention to detail and a continuous dialogue between the contemporary and fragments of tradition distinguish her projects.

The designer’s philosophy stems from an interest in grasping the essence of nature and man, understanding their language, aesthetic and history.

Gupica’s creative process maintains a particular focus on types of manufacturing techniques and production processes adopted, with the aim of understanding their functions and possibly adapting them for new applications. The experimental approach that characterises the studio’s philosophy and work springs from cultural references, drawing on history, art, architecture and design, striving to reach an emotional dimension through unexpected, visionary scenarios while also exploring the anthropological aspects of design projects.

Over the years, Gupica has done projects for important firms and galleries, including Nilufar and Visionnaire and Wall&Decò, as well as various self-produced and interior design projects. The studio’s designs have been published by some of the most important publications in the sector, like AD, Eccetera, Elle Decoration, Domus, Interni, Living Corriere della Sera, Marie Claire Maison, Repubblica and Wallpaper*.