Designs of the time

Azimuth, by Designs of the Time, marks the space between where we stand and what

we look toward—inviting us to shape our own direction through the materials that

surround us.

Each fabric tells a story, carries emotion. Texture, weight, and tactility reveal character,

showing the nature of traditional materials. Subtle irregularities arise from authentic

craftsmanship—signatures of the maker's patient hand, of intuitive patterns shaped

slowly over time.

Linen and silk diffuse daylight. Wool holds warmth like earth holds memory. Mohair

velvet adds depth, while stonewashed finishes and hemp's raw grain tell stories of time

and touch.

Azimuth is made to be touched, to be felt. It's the human in nature, nature in the

human—a rediscovery of how we, materials, and our environments interact. Colours

guide us from earth to horizon: desert sand, clay whites, saffron and spiced ochre,

graduating towards burgundy and olive. Rust and indigo rest alongside earth and dark

brown—rich, grounding shades that shift with light and deepen with age.

In the Azimuth collection, materials reveal their stories through a connection with the

senses.