Ethimo

On the occasion of Milan Design Week 2023, the Corso Magenta showroom will host 'Blooming Stories,' an evocative set-up created in collaboration with Mantero 1902, a brand of the historic Como textile company, internationally recognized for the excellence of its silks.

'Blooming Stories' is a story of nature, fashion and design that is told through a fascinating setting in which furnishings and motifs dialogue with blooming peonies.

Protagonists of the setting, some of the great Ethimo 'classics', such as Elle deckchairs, Classic umbrellas and decorative cushions of Allaperto lounge furniture that for the occasion will 'wear' Mantero 1902 floral-themed prints and wonderful botanical motifs from the precious archives of the Como-based company and, to define the poetic atmosphere, the flowers of the Moutan Botanical Center, a spectacular and unique garden that inspired and originated the first Ethimo collection and now boasts the richest and most complete collection of shrubby and herbaceous peonies of Chinese origin.

'Blooming Stories' speaks of beauty through the world of gardening, textiles, prints and color, in a setting where Ethimo's furniture design coexists and relates with all the elements, recalling that special bond between the brand's aesthetic language and nature.